Everybody knows Nike.
Basketball. Running. Everything.
There’s never been a more recognizable sports brand on the planet.
And there’s a good chance there won’t be for at least the next couple of decades.
I’ve always been a Nike guy.
Running shoes. Basketball shoes. All of it.
And once you find something that works, you stick with it.
So at some point I bought ten pairs of Nike Frees as my everyday slip-on, slip-off shoe.
Now?
They don’t last more than about three months before a hole wears through the bottom.
If I step on a rock, it pokes right into my foot.
They’re falling apart.
The quality is just so, so poor these days.
For sports, I’ve switched mostly to Adidas.
Pick up a pair of Nikes in a store, then pick up a pair of Adidas, and you can feel the difference.
I’ve started wearing a pair of Saucony running shoes too.
Here’s the thing:
Nike is coasting on its brand.
They’re playing their greatest hits, but everyone’s kind of going home at this point.
And that’s exactly what most candidates do with their applications.
They sit there clicking Easy Apply on everything.
Now, I’m not saying don’t use Easy Apply.
Be efficient. Use your preloaded info.
But read every job description.
That’s the bar.
If your whole background is admin, and you’re applying for sales roles because a posting mentioned a CRM, that’s just lazy.
Most candidates read the title, hit Easy Apply, and move on.
You’ll do a lot better applying only to roles you actually fit.
But get this:
I don’t know exactly how these algorithms work.
But I’d bet LinkedIn, Indeed, Monster and the rest can see when you’re spamming roles you’re not relevant for.
And somewhere in that algorithm, they’re probably punishing you for it.
Same as social media punishes you for spamming low-quality posts.
These platforms are smart.
Assuming they can’t track your behavior and reward you or not is silly.
The truth is this:
They’re getting paid by the employer.
Employers pay for job posts to fill jobs.
If they can’t fill them, they cancel their LinkedIn job posts, their Indeed subscription, their Monster subscription.
So the platform’s incentive is to keep the employer happy.
Spam a bunch of crappy applications, and you make the employer unhappy.
That’s why at Unfair Careers, we use a proven three-step system: Unfair Positioning, the Unfair System, and Unfair Interviews.
It makes sure you send quality applications you’re likely to hear back from.
Which usually brings better opportunities your way.
If you want to get plugged into the system, book a call here: