Last year, on a business retreat with my Entrepreneurs Organization "forum", I had to rent a car to get to where we were staying, in Javea.
Landed in Alicante, Spain.
I walked up to the counter. Handed over my reservation. The lady typed something. Looked at the screen. Looked at me. Typed something else.
"We have a Fiat 500 for you."
A Fiat 500.
It's basically…a shopping cart. With a roof.
My spirit was crushed.
So much for enjoying Spanish coastal roads…at all.
I got out on the highway and feared for my life.
Felt like the steering wheel was connected to the tires with a g-string. Loose as a goose. You could fart and it would blow into the next lane. There's a fair chance my suitcase weighed more than the cardboard box the Italians call a "car" did.
Now, what on earth am I prattling on about Fiats for?
I'm glad you asked…
Because the Fiat 500, in all its inglorious disdain…
Is how most people use AI.
Let me explain, but first, reminder: Ferrari is owned by Fiat. You know, Ferrari. That Ferrari, with the bright red cars and prancing yellow horse.
Anyways, most people, when prompted, treat the AI like a Fiat instead of the Ferrari that it is…
They have access to a machine that could be a Ferrari. A twin-turbo, 700 horsepower, asphalt munching beast.
And they're driving it like my god damn Fiat 500 rental in Spain. Loose steering. No control. Wind blowing them wherever it wants. White-knuckling the whole time and praying something decent comes out.
"Write me a resume."
That's the prompt. Three words. And they take whatever wobbly, wind-blown slop comes out and they send it to 500 companies.
A Ferrari can't drive itself (yet).
AI with no direction also can't drive itself. It just produces garbage.
A Ferrari with no driver is just an expensive accident.
AI with no direction is just a fast way to produce garbage.
The people getting results, getting callbacks, getting hired, staying hired, getting employee of the month, the ones doing weeks of work in a day, the ones whose output is actually BETTER than what they were producing manually — they're not typing "write me a thing" and crossing their fingers.
They're building project files. They're feeding it context. They're giving it their voice, their stories, their specific details. They're telling the machine exactly where to go and then letting the engine do what it was built to do.
That's a Ferrari with a driver.
Everyone else is in the Fiat 500. Loose steering. No control. Praying the wind doesn't flip them.
And the hiring managers reading those AI-generated resumes?
They can tell.
Which is why I'm going to teach you to drive the Ferrari.
That's right, my little seekers.
I will get right into the cockpit with the fortunate few and actually write your resume, CV, and LInkedIn for you.
It will get you callbacks, and it will get you hired.
However, I've got just a few slots left this month and I won't be taking any more come Sunday night.
Click here to book your spot and get an "Unfair" CV, which is what we're all about here.